Spotlight 

URBAN VILLAGE LDN SHINES A LIGHT ON A DIFFERENT FULHAM BUSINESS EACH MONTH. IN THIS ISSUE WE TALK TO YUly massoni the Founder of Seed salon, 789 fulham road

Seed, a place to start new conversations, share ideas, grow and connect, was founded by Yuly Massoni and her business Francesca Amantis. Yuly talked to Urban Village LDN about how the Salon came to be, the impact of lockdown and some of the exciting plans they have for the future.

“Parsons Green was the first place I’d seen when I moved to London, I fell in love and have felt that way ever since. I was lucky enough to find a job at a salon here in 2007 which led to me meeting Francesca, my business partner, and buying the salon we worked at from our former boss in 2009. In 2014 we finally moving to a bigger shop and that was when we rebranded and created our business in the way we’d always wanted. When deciding on the salon name we did not want anything hair related as we wanted to give our clients the idea of a community, a space of many possibilities where ideas can be shared and relationships can be created. Our salon is a space where our Fulham community feels at home and I believe what makes Seed different is our friendly, family approach and team work culture which I think transmits to our clients and makes the salon a place where they feel at home and can expect exceptional service”.

Seed is a fusion of rustic modern style with statement lighting features, rows of gorgeous products on wooden shelves and a lush natural vibe with greenery provided by a selection of plants placed throughout the salon. They also have a pretty outdoor space which we’re sure gets put to good use in good weather as an alternative place for clients to sit whilst waiting for colour, highlights to work their magic. No doubt May 17 couldn’t have come soon enough for Yuly and Francesca, for their doors to reopen and for clients to return. Yuly told us that lockdown “was very difficult mentally and financially but our team stayed strong and with the community support we stayed positive that things would be ok, but it was definitely a very scary time. We are very happy to be back, once again providing hair treatments from balayage to blow dries and serving our clients our signature cappuccino, grapes and of course prosecco and popcorn on Saturdays. You can also find Beauty M at the salon who do the most amazing facials”.

We asked Yuly what was next for Seed? “We are very excited about the future, things have definitely changed, clients appreciate us much more and we are collaborating with FotoHouse to showcase vintage and limited edition prints. We will be having exhibitions here at the salon so clients or anyone interested as well as having their hair done can buy/appreciate or sell art. People can expect different photography exhibitions every 3 months and we will be hosting open evenings”. If you’re interested email Seed to be added to their mailing list hello@seedsalon.co.uk